We have a tendency to live in a one-size-fits-all world. Download this, order here, fill in this form. Even in spas there is a tendency to offer a standard set of treatments; massage, facial, wrap, manicure etc. As we all become more standardized and average, real luxury is to have a treatment tailored to meet your exact needs.
This isn’t a new thing. Both Ayurvedic and traditional Chinese medicine practitioners will look at you as a whole and provide a tailored spa treatment. It’s that sense of personalisation that matters -- like a tailored dress, it just feels special.
This is exactly what Neom Organics has done with its new treatment range. Instead of booking a massage, facial or wrap, you pick your worry -- are you trying to get a better quality of sleep? De-stress? Energise? Or just feel a little happier? Neom offers an immediate solution and encourages a bigger lifestyle change to help you make a lasting difference.
Neom’s founder, Nicola Elliot, says she wants to help women lead the best lifestyle and allow themselves to feel better. Neom recently conducted a stress audit, asking 1,000 women across the country about their lifestyle, and found that it is not socially acceptable to take time for yourself. Nicola wants to inspire a change in thinking where “making the decision to take time for yourself is a necessity not a luxury”.
This holistic ethos, a sense of changing how we view the world, is worked into a new range of treatments which pull together threads from lots of different disciplines including psychotherapy, aromatherapy and even traditional Chinese medicine.
I visited Neom’s Wimbledon store while working on a couple of big business projects. I’d just signed one off and was in the middle of sinking my teeth into the next. So when Lucy, my therapist, asked me to smell four different candles (a scent test to see what my body was most craving) I wasn’t surprised to find that I was drawn toward energising.
As with each of the treatments, mine started with a guided mindfulness exercise while my therapist cleansed and massaged my feet. I took deep breaths of the brilliant, citrus-y aromatherapy oils, focusing solely on the process of breathing.
Lucy exfoliated my skin with the Great Day Scrub (the wild mint and mandarin fragrance instantly conjured memories of drinking mojitos on a far flung beach), covering my legs, arm, stomach and back. She used hot mitts to remove the scrub and applied the body mask before wrapping me up. The lemon and rosemary mask again reinforced the uplifting feel of the treatment.
While the mask worked on my skin, Lucy massaged reflexology points around my body. She started on my feet, working the reflexology points linked to breathing, and then moved to the top of the bed to my face and scalp. I am a fan of reflexology and have used it before when I’m a little under the weather, but Lucy’s experience really showed in the quality of massage. I was awake and blissfully content.
Lucy unwrapped me, once again removing the mask with mitts (no awkward sluicing off in a slightly cold shower here!) and applied a moisturiser to my skin. She gently told me that the treatment was over and handed me a cup of water to sip from. Lucy left the room while I gathered myself and dressed. Outside she was waiting with an essential energy boosting kit so I could continue using the scents of the treatment at home.
I left the beautiful Wimbledon shop feeling balanced, clearer of mind and brimming with ideas. Exactly what I would have wished for.
Conceptually, I love Neom and Nicola’s way of looking at things, inspiring and helping people to take care of themselves on a daily basis. If a spa treatment is a type of hedonic happiness, joyful but fleeting, taking care of your eudaimonic happiness (a deeper more meaningful emotion) is ultimately up to you. But you’re not alone, there’s inspiration and ideas to help you achieve it within your reach…