The Spa Spy blog

The Good Spa Guide’s Top Ten Spa Trends for 2010

1. Say no to stress

On The Good Spa Guide site, the most popular search this January is for treatments and spas that can help people relax. Spa-goers are looking to prevent and reduce stress, and are putting wellness ahead of pampering. Relaxation and stress-reduction are the watch words for 2010.

2. Sssh!

In our increasingly chaotic world, the spa is one of the few places we can seek sanctuary from the clatter of phones, email, laptops and TV. The rare chance to retreat into silence is an increasingly attractive option. Expect your therapist to respect your need for quiet, unless you specifically ask her to give a running commentary on your masks and muds.

3. Spa sampling

Mini-treatments offer a chance to try something new at a relatively low price. Look out for an increase in drop-in, lunch-time and express treatments, which tap into the trend of small treats giving a well-priced boost to our spirits.

4. Classics are back

Old-fashioned scents such as lavender, rose and vanilla are in demand. These scents soothe the most profound sense of all. That's why aromatherapy products will stay large on spa menus.

5. Simplify

Less is definitely more when it comes to spa treatments. The trend for ten-page treatment menus is on the decline. Spas who concentrate on offering core treatments and results-oriented therapies are ahead of the curve.

6. Get real

Spa goers are increasingly looking for authenticity. A real hammam and not just a steam room. A proper lomi-lomi massage. Is that Ayurvedic, or just pretending? We're looking for The Real Thing.

7. A spa stay for all

Spas for men, teens, hen parties, silver-spa-ers - you name it, there's a spa for it. Spa experiences are top choices for all sorts of celebrations and spas are taking notice. From honeymoon and romance packages to solo retreats, celebrating significant birthdays or group holidays, expect to find a spa experience out there for everyone. And we'll help you find one!

8. What do other people say?

Twitter, Facebook and other online outlets have revolutionised the way that we research spas. As customers, we can find out what other people think about their spa experience at the click of a mouse. A spa day can be a big investment: spa-goers trust what other spa-goers have to say so they can make a wise choice.

9. Men

Scpas were historically more for men than for women -- think of all those Roman baths and Turkish steam rooms -- and men are remembering this! Once, when you saw a man at a spa, you knew he'd been dragged there by his partner. Now, he may well be there on his own. The spas that make men comfortable and offer manly treatments will have a growing and loyal band of followers.

10. There's an app for that…

… and if there isn't, there soon will be. The smart phone boom means that we're relying more on our mobile phones to help us in every day life. Fancy a pedicure in your lunch break or want to plan a spa break? Look online and on your phone to find out what's happening with spas. Tap in your details and browse spa services, availability, and that day's special offers.