The Spa Spy blog

Stylish Spy experiences “The World’s Most Expensive Blow Dry” at Urban Retreat, Harrods, London

Here at The Good Spa Guide, we are all about a bit of luxury a whole lot of luxury. We do rather enjoy the finer things in life, so it's no surprise we jumped at the chance to pop up to Urban Retreat in London's iconic Harrods department store and experience "The World's Most Expensive Blow Dry".

Truffle by Fuente

To launch the exclusive Truffle by Fuente shampoo and conditioner, which contain white truffle skin, diamond dust and meteorite extract, Urban Retreat put together this very special blow-dry package.

So, what was it like?

We arrived at Urban Retreat on the fifth floor of Harrods (after being rather distracted by the shoe sale a couple of floors below) and were greeted by the lovely friendly staff. This exclusive treatment begins with a gloriously indulgent shampoo and condition complete with hot stone cranial massage. All this takes place in a private cornered-off hairdressing area, away from prying eyes (perfect for the wannabe movie star in you). Once you've been suitably massaged and your hair has taken in all the goodness of the uber-expensive shampoo and conditioner (you'll get a full-sized bottle of both the shampoo and conditioner, worth £270, to take home after the treatment), it's off to the private blow-dry lounge. (Oh yes, private, dontcha know!)

Urban Retreat Hair Salon

The guys at Urban Retreat know how to treat a lady; when I arrived at the blow-dry station, the Artistic Director was waiting for me, proffering a gorgeous cup of fragrant green tea.

I obviously looked like I needed some serious help (I'd earlier had a facial at Urban Retreat -- full review coming soon over at The Good Spa Guide), as a make-up artist, Lola, appeared from nowhere and offered to spruce me up a bit. How could I refuse such a kind offer?

So, we embarked upon a scene reminiscent of backstage at a catwalk show. With her ever-steady brush, Lola applied some subtle but gorgeous make-up, while the Artistic Director blow-dried my hair with a fervor and flair I never knew possible. My normally sleek and short "Purdy" cut was transformed into a curly, wavy bonnet of beauty: all with just a rounded bristle brush, hair dryer and hairspray.

With a professional makeover and a barnet to die for, I was totally transformed! This treatment is really special; we recommend that you don't pay too much attention to the "most expensive" tagline. As you get to take away full-sized Truffle by Fuente shampoo and conditioner worth £270, this treatment isn't quite as spectacularly expensive at it first appears. The shampoo and conditioner are said to interact "intelligently" with your hair, providing the perfect levels of vitamins and minerals your hair needs, no matter what damage has previously been done. Furthermore, Fuente claim that this process happens every time you use the shampoo and conditioner, keeping your locks super-luscious!

After just one treatment and a fair amount of hairspray, the end result looked amazing; but it's difficult to know what a difference the treatment really made. However, I had such a wonderful time at Urban Retreat's salon, I'll happily pop back weekly to check it out again and again!