If there's one thing that we know at Spa HQ, it's that the wonderful internet is an incredibly powerful tool for spa-related sharing, and it's becoming bigger and bolder by the minute. Blogging is now considered to be almost parallel with mainstream journalism in terms of influence (rather than below it) and PRs, brands and companies are starting to take bloggers very seriously.
We're thrilled about this, and we predict that spa blogs (or splogs,as they will, henceforth, be known) will be big news this year.
This isn't to say that there are simply going to be hundreds of blogs solely about spas in 2012. We foresee more of a shift toward coverage of spa industry news, new spa treatments and innovations, and customer comments on blogs, as well as a whole host of combined health, wellness and spa blogs.
With the year of the DEALS behind us (although these will, of course, continue to be influential in 2012), we envisage splogs to provide another forum for happy (and disgruntled) customers to talk abut their spa experiences. The age of the reader's letter in the local rag may be long gone, but customers can have their say via comments on blogs, or blog posts of their own personal experiences.