Beauty4Media’s MediaPlace: It’s SoSummertime With SoBronze & Hempz™!
The Portobello Star, a pub-cum-cocktail bar on Portobello Road, was the venue for the packed and popular Beauty4Media networking event on 12th May. On arrival I could feel the warmth coming out of the open entrance doors – wow, this place was busy!
With my name checked off the list and sporting my name badge, I headed for the bar. I got chatting to some lovely girls from a PR company, who managed to shout to their friend at the front of the bar to get me a drink. Great!
It was so rammed that it was hard to see a lot of people’s name badges, but it was a great way for making people chat to each other!
The cheery, hard-working barmen were busy mixing French Martinis, and to everyone’s delight they kept on coming. There were canapés too, although a little sparse on the ground in comparison. And away the evening went…
I wasn’t just there for the cocktails and canapés… we at Good Spa Guide thought it was time for a sneaky peek at some new spa products! There were SoBronze goody bags to take home, as well as Hempz products on display for everyone to test. A couple of respective sales reps were on hand to pass on their knowledge and advice.
The Hempz products smelled lovely – a range of shampoos, conditioners, styling and bodycare. You only need a teeny quantity to wash your hair with. The Hempz packaging is emblazoned with a hemp leaf on the front, which makes me a little wary of how marketable this product will be in the spa industry. Hemp seed oil has amazing moisturising and nourishing properties, and it’s rich in essential fatty acids (EFAs), hence it’s a wonderful ingredient for beauty products. Unfortunately, a lot of people will immediately think of the smoking cannabis connotations when they see the big hemp leaf. I’m just not convinced about that logo…
There was a five minute chat from the lady at Beauty4Media to thank everyone for coming and what a success the night had been, and that the number of attendees really highlighted the need for an event like this. She then called the prize draw (to win a load of Hempz products) out of all those who had put their business cards in the box at the door.
Upstairs was a tanning station where you could go behind a screen to have a spray tan, but sadly I went there at the end of the evening when the spraying had just stopped. Fortunately, my goody bag included some Hempz samples, and four different, full-size bottles of SoBronze tanning products, so I could go home and fake tan to my heart’s content -- woohoo! Will report on that soon…
3rd March 2014
Luxurious scented candles; hot massage oil; being warm; unusual treatments; fluffy towels; natural light; firm pressure.
Mould; slamming doors; being walked in on while treatment in progress; therapists with cigarette-laced breath.
Behind the scenes